Publications
Moraltive founders have been researching and publishing for several years in the field of sustainability, luxury & fashion, which enabled them to embark on the Moraltive journey. Specifically, the materials we use in creating Moraltive products, their environmental impact and adopting a holistic sustainable approach. We believe providing these lists of scientific publications from us will help our consumers understand more about our brand.
Here is the list of all our scientific publications :
Journal Publications
Ramchandani M, Holt JV, Ivan CM (2017) What Drives Sustainable Luxury Consumption in a Status Driven Society Like India? Journal of Textile Eng Fashion Technol 2(4): 00065. DOI: 10.15406/jteft.2017.02.00065 LINK
Ramchandani, M. & Coste-Manière, I. (2012). Asymmetry in multi-cultural luxury communication: A comparative analysis on luxury brand communication in India and China. Journal of Global Fashion Marketing, 3(2), 89-97 LINK
Conference Publications
Ramchandani, M & Coste-Manière, I. (2015). What drives sustainable luxury consumption in a status driven society like India? International Conference on Advances in Management and Technology in a Global World, ICAMT-15
Books and Book Chapters
Muthu S.S & Ramchandani M.(2024). “Vegan alternatives for leather.” Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-65365-0
Ramchandani, M., & Muthu, S.S. (2024). “Sustaining the Vegan Leather Industry: A Product-Type Assessment.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing,Manufacturing & Chemistry. Springer, Cham. https://doi.org/10.1007/978-3-031-65365-0_7
Ramchandani, M., & Muthu, S.S. (2024). “Reconciling the Sustainable Consumer Behavior Dimensions: The Lack Luster of Vegan Leather in the Luxury and Fashion Industry.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry.Springer, Cham. https://doi.org/10.1007/978-3-031-65365-0_6
Ramchandani, M. & Muthu, S.S., (2024). “Producers’ Dilemma: Craftsmanship, Credibility, and Pricing Substrates of Vegan Versus Traditional Animal-Based Leather.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/10.1007/978-3-031-65365-0_5
Ramchandani, M. & Muthu, S.S. (2024). “Natural/Agro-derived Versus Artificial Vegan Leather: How Leather Alternatives Influence the Sustainable Luxury and Fashion Industry.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/10.1007/978-3-031-65365-0_4
Muthu, S.S., & Ramchandani, M. (2024). “Environmental Footprint, Toxicity, and Life Cycle Assessment Within the Vegan Leather Industry.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/ 10.1007/978-3-031-65365-0_3
Muthu, S.S., & Ramchandani, M. (2024). “Environmental Issues of Traditional Leather and Need for Vegan Leather.” In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/10.1007/978-3-031-65365-0_2
Muthu, S.S., & Ramchandani, M. (2024). “Definitions, Government Regulations, and Norms Within the “Vegan/Vegetarian Leather”” Industry. In: Vegan Alternatives for Leather. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/ 10.1007/978-3-031-65365-0_1
Caroline Tornaire Alice Brenot, Cecile Chuffart, Ivan Coste Maniere, Manon Deroche, Eva Godat, Laura Lemoine, Mukta Ramchandani, Eleonora Sette (2019). “Water Footprint in Fashion & Luxury Industry.” In: Water in Textiles and Fashion: Consumption, Footprint, and Life Cycle Assessment. edited by Subramanian Senthilkannan Muthu. Vol 1, 95-112. Elsevier, Woodhead Publishing
Faustine Binet, Ivan Coste-Manière, Clément Decombes, Yan Grasselli, Dortmolk Ouederni, Mukta Ramchandani (2018). Fast Fashion & Sustainable Consumption. In: Subramanian Senthilkannan Muthu Editor, Fast Fashion brands and sustainable consumption, Collection Textile Science and Clothing Technology, Springer Nature Singapore Pte Ltd, 2019, p19-37 LINK
Ramchandani M., Coste-Maniere I. (2018) Eco-conspicuous Versus Eco-conscious Consumption: Co-creating a New Definition of Luxury and Fashion. In: Muthu S. (eds) Models for Sustainable Framework in Luxury Fashion. Textile Science and Clothing Technology. Springer, Singapore Link
Ivan Coste-Manière, Hamdi Guezguez, Mukta Ramchandani, Marie Reault and Julia van Holt (2017). Detoxifying Luxury and Fashion Industry: Case of Market Driving Brands. In: Detox Fashion, Textile Science and Clothing Technology.Springer Singapore DOI 10.1007/978-981-10-4777-0_2 Link
Ramchandani, M. & Coste-Manière, I. (2016). To Fur or not to Fur: Sustainable Production and Consumption Within Animal-Based Luxury and Fashion Products. In Textiles and Clothing Sustainability.Springer Science+Business Media Singapore. Link
Coste-Manière, I., Ramchandani, M., Sudeep, C. & Burak, C.(2015). Long-Term Sustainable Sustainability in Luxury. Where Else?.In "Handbook of Sustainable Luxury Textiles and Fashion, volume 2. Springer Science+Business Media Singapore 2016 Link
Ramchandani, M. (2013). Mimesis and the Nexus of luxury industry in India. In Hoffmann, J. and Coste-Manière, I. "Global Luxury Trends: Innovative Strategies for Emerging Markets", London: Palgrave Macmillan, 280 p Link
In the Media
https://www.bbc.com/future/article/20221208-fleather-the-vegan-leather-made-of-indias-flower-waste
https://www.tagblatt.ch/ostschweiz/faire-taschen-aus-kalkutta-ld.1110434
https://issuu.com/swiss5/docs/swma19_10_web_pdf_icons
